Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani

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Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani

This exploratory research was carried out on Bank Rakyat Rawang Branch with the aim to change the public perception about financial products provided by Bank Rakyat and effectiveness of marketing strategies in Bank Rakyat. This study was based on simple random sampling method based on Bank Rakyat cu...

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Bibliographic Details
Main Author:	Abdul Ghani, Reeni Zuraini
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Planning. Business planning. Strategic planning Product management Marketing research. Marketing research companies. Sales forecasting General works. Financial institutions
Online Access:	https://ir.uitm.edu.my/id/eprint/30622/

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