A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz

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A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz

In the real business world today, majority of the company realized the significant importance of the promotional mix and sales promotion to increase the sales. As a consequence the marketing department is aggressively doing the promotional mix to enhance the brand name. The UMW Pennzoil Sdn Bhd is a...

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Bibliographic Details
Main Author:	Raja Yahaya Aziz, Raja Arif Iskandar
Format:	Student Project
Language:	English
Published:	2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/30613/

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