Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan

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Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan

This case studies the way in “Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) On Customer Loyalty towards Their Product”. Loyalty is the crucial elements for every organization. The cost of selling to new customers is much higher than the cost of selling the existing customers. Therefore,...

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Bibliographic Details
Main Author:	Md Ridzuan, Radziah
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Automobile industry and trade Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/30596/

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