A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim
Life insurance has become one of the most important things in human life. Nowadays, Malaysian people realize the importance of life insurance to care for their life for an unexpected event or risk. Based on the data that provided by Bank Negara Malaysia (BNM) and Life Insurance Association of Malays...
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30594/ |
| _version_ | 1848807538060951552 |
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| author | Abdul Halim, Radiah |
| author_facet | Abdul Halim, Radiah |
| author_sort | Abdul Halim, Radiah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Life insurance has become one of the most important things in human life. Nowadays, Malaysian people realize the importance of life insurance to care for their life for an unexpected event or risk. Based on the data that provided by Bank Negara Malaysia (BNM) and Life Insurance Association of Malaysia (LIAM), show that premium income has impressive growth year by year but in year 2011, not more than 42% of total Malaysian population was policyholders. The research objective of this study was to identify the factors that contributes to the awareness of policyholders on life insurance and to identify the dominant factor that contribute to the awareness of policyholders on life insurance. This study shows that three factors will influence the level of awareness of consumer towards the life insurance, which are the income, education level and choice of product. As a conclusion, the income, education level and choice of product have a positive study correlation in influencing the consumer to buy the life insurance. |
| first_indexed | 2025-11-14T22:44:24Z |
| format | Student Project |
| id | uitm-30594 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:44:24Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-305942020-06-23T06:56:51Z https://ir.uitm.edu.my/id/eprint/30594/ A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim Abdul Halim, Radiah Awareness Insurance Life insurance Life insurance has become one of the most important things in human life. Nowadays, Malaysian people realize the importance of life insurance to care for their life for an unexpected event or risk. Based on the data that provided by Bank Negara Malaysia (BNM) and Life Insurance Association of Malaysia (LIAM), show that premium income has impressive growth year by year but in year 2011, not more than 42% of total Malaysian population was policyholders. The research objective of this study was to identify the factors that contributes to the awareness of policyholders on life insurance and to identify the dominant factor that contribute to the awareness of policyholders on life insurance. This study shows that three factors will influence the level of awareness of consumer towards the life insurance, which are the income, education level and choice of product. As a conclusion, the income, education level and choice of product have a positive study correlation in influencing the consumer to buy the life insurance. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30594/1/30594.pdf Abdul Halim, Radiah (2015) A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim. (2015) [Student Project] <http://terminalib.uitm.edu.my/30594.pdf> (Unpublished) |
| spellingShingle | Awareness Insurance Life insurance Abdul Halim, Radiah A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim |
| title | A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim |
| title_full | A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim |
| title_fullStr | A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim |
| title_full_unstemmed | A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim |
| title_short | A study on awareness of life insurance among policyholders in Johor Bahru, Johor / Radiah Abdul Halim |
| title_sort | study on awareness of life insurance among policyholders in johor bahru, johor / radiah abdul halim |
| topic | Awareness Insurance Life insurance |
| url | https://ir.uitm.edu.my/id/eprint/30594/ |