A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad

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A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad

Pricing is one of four elements in marketing mix which is product, price, place and promotion. The right pricing strategy used will generate more sales and increase more revenue. This paper presents an analysis on pricing strategy of Streamyx broadband practiced by TM on the issue of “low price not...

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Bibliographic Details
Main Author:	Ahmad Foad, Nurwasila
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/30516/

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