The factors that influence the sport sponsorship recognition to Telekom Malaysia / Nurulhazwani Mohd Joaini

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The factors that influence the sport sponsorship recognition to Telekom Malaysia / Nurulhazwani Mohd Joaini

As TM’s sport sponsorship huge growingly, people now are familiar with the sponsorship done by TM. For instance is Liga Malaysia. Thus it has questioned about what factor is actually has influenced the recognition of sponsor. TM has continuously become one of the important sport sponsors in Malaysia...

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Bibliographic Details
Main Author:	Mohd Joaini, Nurulhazwani
Format:	Student Project
Language:	English
Published:	2011
Subjects:	Management. Industrial Management Public relations. Industrial publicity Corporate sponsorship
Online Access:	https://ir.uitm.edu.my/id/eprint/30511/

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