Expectations and perceived value of customer satisfaction towards counter service provided by Employee’s Provident Fund (EPF) Muar / Nurul Hanim Abdul Malek

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Expectations and perceived value of customer satisfaction towards counter service provided by Employee’s Provident Fund (EPF) Muar / Nurul Hanim Abdul Malek

Although service quality and customer satisfaction is related concepts, they are not exactly the same things. The customer’s perception about service quality is based on long term, cognitive evaluations of EPF’s service delivery, where as customer satisfaction is a short-term emotional reaction to s...

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Bibliographic Details
Main Author:	Abdul Malek, Nurul Hanim
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Consumer satisfaction Customer services. Customer relations Social perception. Social cognition
Online Access:	https://ir.uitm.edu.my/id/eprint/30439/

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