The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat
By recognizing the fact that the property market becomes competitive, a full understanding of house buyers’ needs, preferences, attitudes and buying behavior is important for the market leading developers to always survive in market. Hence, a research regarding on buying selection is necessary to ov...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30431/ |
| _version_ | 1848807494460112896 |
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| author | Rahmat, Nurul Farhana |
| author_facet | Rahmat, Nurul Farhana |
| author_sort | Rahmat, Nurul Farhana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | By recognizing the fact that the property market becomes competitive, a full understanding of house buyers’ needs, preferences, attitudes and buying behavior is important for the market leading developers to always survive in market. Hence, a research regarding on buying selection is necessary to overcome the problem by focusing on customer decision making process. The objective of this research is to identify the most important factors that influence the buying selection of apartments in Johor Bahru and also wants to examine if demographic characteristics (gender, age levels, and race) have a relationship on the buying selection of an apartment. A sample consists of 100 persons who has an apartment in Johor Bahru was chosen to be a respondent. The respondent was highlighted that facilities is the most important factors to them to purchase an apartment. Followed by location, neighborhood, comfortable and Feng Shui factor. The findings also revealed that gender, age levels and races has no relationship on the buying selection an apartment. |
| first_indexed | 2025-11-14T22:43:43Z |
| format | Student Project |
| id | uitm-30431 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:43:43Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-304312020-05-18T03:21:26Z https://ir.uitm.edu.my/id/eprint/30431/ The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat Rahmat, Nurul Farhana Real estate business. Real property Housing By recognizing the fact that the property market becomes competitive, a full understanding of house buyers’ needs, preferences, attitudes and buying behavior is important for the market leading developers to always survive in market. Hence, a research regarding on buying selection is necessary to overcome the problem by focusing on customer decision making process. The objective of this research is to identify the most important factors that influence the buying selection of apartments in Johor Bahru and also wants to examine if demographic characteristics (gender, age levels, and race) have a relationship on the buying selection of an apartment. A sample consists of 100 persons who has an apartment in Johor Bahru was chosen to be a respondent. The respondent was highlighted that facilities is the most important factors to them to purchase an apartment. Followed by location, neighborhood, comfortable and Feng Shui factor. The findings also revealed that gender, age levels and races has no relationship on the buying selection an apartment. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30431/2/30431.pdf Rahmat, Nurul Farhana (2011) The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat. (2011) [Student Project] <http://terminalib.uitm.edu.my/30431.pdf> (Unpublished) |
| spellingShingle | Real estate business. Real property Housing Rahmat, Nurul Farhana The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat |
| title | The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat |
| title_full | The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat |
| title_fullStr | The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat |
| title_full_unstemmed | The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat |
| title_short | The factors that influence the buying selection of apartment in Johor Bahru / Nurul Farhana Rahmat |
| title_sort | factors that influence the buying selection of apartment in johor bahru / nurul farhana rahmat |
| topic | Real estate business. Real property Housing |
| url | https://ir.uitm.edu.my/id/eprint/30431/ |