Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd

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Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd

For many manufacturers and wholesalers, the satisfying of distribution has become preeminent in differentiating the company’s products from those of its competitors. In order to have a business in a good way, the business needs to keep their relation with the distributors to secure a long term relat...

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Bibliographic Details
Main Author:	Mohd, Nurul Fakhri
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Social aspects. Social marketing Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/30419/

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