A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar

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A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar

The purpose of the study is to determine factors that effect foreign customer loyalty which can contribute as a benchmark for the successful of the TM customer service’s quality program imposed by the company. Research work was aimed to examine the relationship between factors that effect customer’...

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Bibliographic Details
Main Author:	Mohamad Azahar, Nurul Atiqah
Format:	Student Project
Language:	English
Published:	2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/30400/

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