A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar
The purpose of the study is to determine factors that effect foreign customer loyalty which can contribute as a benchmark for the successful of the TM customer service’s quality program imposed by the company. Research work was aimed to examine the relationship between factors that effect customer’...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30400/ |
| _version_ | 1848807486036901888 |
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| author | Mohamad Azahar, Nurul Atiqah |
| author_facet | Mohamad Azahar, Nurul Atiqah |
| author_sort | Mohamad Azahar, Nurul Atiqah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of the study is to determine factors that effect foreign customer loyalty which can contribute as a benchmark for the successful of the TM customer service’s
quality program imposed by the company. Research work was aimed to examine the relationship between factors that effect customer’s loyalty in TELEKOM. This study
helped determine whether factors that effect foreign customer’s loyalty have any impact to maintaining their customer, be it a positive or negative impact. For this
paper, a survey on the impact of factors that effect foreign customer’s loyalty were conducted to measure whether or not it has trigger as a reason TELEKOM cannot maintain their foreign customer. 100 respondents were also asked to complete a questionnaire concerning their views on the factors that effect foreign customer’s loyalty consists of five sections. The results of this study shows whether there have any relationship between factors that effects foreign customer’s loyalty. |
| first_indexed | 2025-11-14T22:43:35Z |
| format | Student Project |
| id | uitm-30400 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:43:35Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-304002020-05-12T02:08:53Z https://ir.uitm.edu.my/id/eprint/30400/ A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar Mohamad Azahar, Nurul Atiqah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of the study is to determine factors that effect foreign customer loyalty which can contribute as a benchmark for the successful of the TM customer service’s quality program imposed by the company. Research work was aimed to examine the relationship between factors that effect customer’s loyalty in TELEKOM. This study helped determine whether factors that effect foreign customer’s loyalty have any impact to maintaining their customer, be it a positive or negative impact. For this paper, a survey on the impact of factors that effect foreign customer’s loyalty were conducted to measure whether or not it has trigger as a reason TELEKOM cannot maintain their foreign customer. 100 respondents were also asked to complete a questionnaire concerning their views on the factors that effect foreign customer’s loyalty consists of five sections. The results of this study shows whether there have any relationship between factors that effects foreign customer’s loyalty. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30400/1/30400.pdf Mohamad Azahar, Nurul Atiqah (2011) A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] <http://terminalib.uitm.edu.my/30400.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohamad Azahar, Nurul Atiqah A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar |
| title | A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar |
| title_full | A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar |
| title_fullStr | A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar |
| title_full_unstemmed | A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar |
| title_short | A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar |
| title_sort | study on factor that effect foreign customer loyalty in telekom malaysia berhad / nurul atiqah mohamad azahar |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/30400/ |