The relationship between the service quality dimension and
the customer satisfaction at MITC Melaka / Nurul Athirah Zabidi

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The relationship between the service quality dimension and the customer satisfaction at MITC Melaka / Nurul Athirah Zabidi

The focus of this study is “The Relationship between Service Quality and Customer Satisfaction in MITC, Melaka”. The factors that we are highlight in this research were service quality dimensions that can be the guidelines in improving the customer satisfaction. The research objective is to inve...

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Bibliographic Details
Main Author:	Zabidi, Nurul Athirah
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Total quality management. Benchmarking Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/30391/

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