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A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff

For this year 2010, all oil and gas companies in Malaysia had plans on attracting more consumers to uses their products. Due to this, the preferences level of the consumers is put into consideration as one of the purposes of the strategies to retain the current customers and attract the new potentia...

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Bibliographic Details
Main Author:	Yusoff, Nurul Akmal
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Petroleum industry and trade Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/30376/

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