Firm's readiness to internationalization / Herwina Rosnan ... [et al.]

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Firm's readiness to internationalization / Herwina Rosnan ... [et al.]

This study addresses primary issues on the internationalization readiness among Small and Medium Enterprises (SMEs). Four factors namely foreign distributing, foreign marketing, foreign network and entry strategy are examined to help in enhancing the understanding on internationalization readiness a...

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Bibliographic Details
Main Authors:	Rosnan, Herwina, Chua Abdullah, Nuraisyah, Yusof, Norzayana, Abdullah, Muhammad Syukri
Format:	Article
Language:	English
Published:	Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018
Subjects:	Small business. Medium-sized business
Online Access:	https://ir.uitm.edu.my/id/eprint/30352/

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