Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.

Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Informa...

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Bibliographic Details
Main Authors: Md. Ab. Malik, Ariff, Hairuddin, Hanitahaiza, Shuib, Nurfaznim
Format: Article
Language:English
Published: Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018
Subjects:
Telemarketing. Internet marketing
Market segmentation. Target marketing
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/30351/

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