Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Informa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30351/ |
| _version_ | 1848807472620371968 |
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| author | Md. Ab. Malik, Ariff Hairuddin, Hanitahaiza Shuib, Nurfaznim |
| author_facet | Md. Ab. Malik, Ariff Hairuddin, Hanitahaiza Shuib, Nurfaznim |
| author_sort | Md. Ab. Malik, Ariff |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, the Information Quality is the most important factor that influences the customer satisfaction towards social media applications. |
| first_indexed | 2025-11-14T22:43:22Z |
| format | Article |
| id | uitm-30351 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:43:22Z |
| publishDate | 2018 |
| publisher | Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-303512020-05-13T16:07:54Z https://ir.uitm.edu.my/id/eprint/30351/ Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. mar Md. Ab. Malik, Ariff Hairuddin, Hanitahaiza Shuib, Nurfaznim Telemarketing. Internet marketing Market segmentation. Target marketing Consumer satisfaction Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, the Information Quality is the most important factor that influences the customer satisfaction towards social media applications. Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/30351/1/30351.pdf Md. Ab. Malik, Ariff and Hairuddin, Hanitahaiza and Shuib, Nurfaznim (2018) Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. (2018) Management & Accounting Review (MAR) <https://ir.uitm.edu.my/view/publication/Management_=26_Accounting_Review_=28MAR=29.html>, 17 (3). pp. 67-80. ISSN 2550-1895 |
| spellingShingle | Telemarketing. Internet marketing Market segmentation. Target marketing Consumer satisfaction Md. Ab. Malik, Ariff Hairuddin, Hanitahaiza Shuib, Nurfaznim Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. |
| title | Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. |
| title_full | Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. |
| title_fullStr | Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. |
| title_full_unstemmed | Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. |
| title_short | Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. |
| title_sort | openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / ariff md. ab. malik, hanitahaiza hairuddin and nurfaznim shuib. |
| topic | Telemarketing. Internet marketing Market segmentation. Target marketing Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/30351/ |