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The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry

Good advertisements always tend to have the eye-catching elements and have to be memorable for the viewer. The cut-throat competitive market environment has made the advertising field explode with different marketing techniques and ideas not just to inform but transform the viewer’s belief, in othe...

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Bibliographic Details
Main Authors:	Mohd Fauzi, Harun, Halim, Husain, Nur Safinas, Albakry
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Perak 2018
Subjects:	Theory. Relation to other subjects Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/30307/

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