Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali.
Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30210/ |
| _version_ | 1848807436504268800 |
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| author | Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazhali., Wan Norshira |
| author_facet | Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazhali., Wan Norshira |
| author_sort | Mohamed, Shafizan |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during the 14th Malaysian General Election. Content analysis of the candidates’ Facebook posts showed that they strategically use Facebook to create and maintain a positive image rather than promoting issues and engaging in discussions with the public. The candidates differed in terms of the amount of posts but had minor differences in the characteristics of their Facebook contents. All of them focused on promoting their personal image suggesting that Facebook is encouraging the personalization of politics. |
| first_indexed | 2025-11-14T22:42:48Z |
| format | Article |
| id | uitm-30210 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:42:48Z |
| publishDate | 2019 |
| publisher | Faculty of Communication and Media Studies, Universiti Teknologi MARA |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-302102020-05-05T06:46:59Z https://ir.uitm.edu.my/id/eprint/30210/ Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. fk Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazhali., Wan Norshira Internet in public administration. Automatic data processing. Electronic data processing Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during the 14th Malaysian General Election. Content analysis of the candidates’ Facebook posts showed that they strategically use Facebook to create and maintain a positive image rather than promoting issues and engaging in discussions with the public. The candidates differed in terms of the amount of posts but had minor differences in the characteristics of their Facebook contents. All of them focused on promoting their personal image suggesting that Facebook is encouraging the personalization of politics. Faculty of Communication and Media Studies, Universiti Teknologi MARA 2019 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/30210/1/30210.pdf Mohamed, Shafizan and Abdul Manan, Kamaruzzaman and Wan Mohd Ghazhali., Wan Norshira (2019) Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. (2019) Forum Komunikasi (FK) <https://ir.uitm.edu.my/view/publication/Forum_Komunikasi_=28FK=29.html>, 14 (1). pp. 23-43. ISSN 0128-2379 https://forumkomunikasi.uitm.edu.my |
| spellingShingle | Internet in public administration. Automatic data processing. Electronic data processing Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazhali., Wan Norshira Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. |
| title | Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. |
| title_full | Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. |
| title_fullStr | Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. |
| title_full_unstemmed | Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. |
| title_short | Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. |
| title_sort | facebook use and personalization among malaysian politicians during the 14th malaysian general election / shafizan mohamed, kamaruzzaman abdul manan and wan norshira wan mohd ghazhali. |
| topic | Internet in public administration. Automatic data processing. Electronic data processing |
| url | https://ir.uitm.edu.my/id/eprint/30210/ https://ir.uitm.edu.my/id/eprint/30210/ |