“The Fairest of Them All”: analysis of skin whitening advertisements in Malaysian English women’s magazines / Mokhtar Muhammad and Irfarina Ahmad Nazli.

“The Fairest of Them All”: analysis of skin whitening advertisements in Malaysian English women’s magazines / Mokhtar Muhammad and Irfarina Ahmad Nazli.

Women have desired to attain fair skin for countless of decades, a beauty standard culturalised by the mass media. There has been a deep traditional belief that fair skin is associated with higher social status and wealth, creating a preference for fair skinned women, regardless of gender. To unders...

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Bibliographic Details
Main Authors: Muhammad, Mokhtar, Nazli, Irfarina Ahmad
Format: Article
Language:English
Published: Faculty of Communication and Media Studies, Universiti Teknologi MARA 2018
Subjects:
Language and languages
Content analysis (Communication)
Reader-response criticism. Reception aesthetics
Online Access:https://ir.uitm.edu.my/id/eprint/30199/

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