The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUMToday Campus Newspaper / Aini Maznina Abdul Manaf and Saodah Wok.

The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUMToday Campus Newspaper / Aini Maznina Abdul Manaf and Saodah Wok.

IIUMToday, established on May 1, 2014, is the official campus newspaper for International Islamic University Malaysia (IIUM). It is operated by students under the jurisdiction of the Department of Communication. To test the level of satisfaction in reading it, the objectives of the study are (1) to...

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Bibliographic Details
Main Authors: Abdul Manaf, Aini Maznina, Wok, Saodah
Format: Article
Language:English
Published: Faculty of Communication and Media Studies, Universiti Teknologi MARA 2018
Subjects:
Periodical and newspaper publishing
Attribution of news. Reporters and reporting
Online Access:https://ir.uitm.edu.my/id/eprint/30198/

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