Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.

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Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.

This study hypothesized that gratification mediates relationships between expectations towards social and technology gratification provided by YouTube for movie watching experience; with continuance intention of using YouTube to watch movies. All variables and items were extracted from reviews of li...

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Bibliographic Details
Main Authors:	Abu Bakar, Mohd Syuhaidi, Bolong, Jusang
Format:	Article
Language:	English
Published:	Faculty of Communication and Media Studies, Universiti Teknologi MARA 2018
Subjects:	Audiovisual aids. Visual communication
Online Access:	https://ir.uitm.edu.my/id/eprint/30192/

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