A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom

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A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom

Product placement in movies is a strategy to advertise the products and services. This strategy is generally used in international movies and become a trend for Malaysian movies. However, its effectiveness is still questionable especially for the local people. This research aims to discuss about how...

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Bibliographic Details
Main Authors:	Mohd Amir Syafiq, Mohd Nordin, Shahrel Nizar, Baharom
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Perak 2018
Subjects:	Malaysia Collections of general literature
Online Access:	https://ir.uitm.edu.my/id/eprint/30185/

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