Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman

Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman

As internet-based marketing utilizes channels of social media to interact and attract prospective customers to make online purchase for apparels there is a need to ascertain the extent to which salient features of social media such as customer engagement, attractive visual presentation and copywriti...

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Bibliographic Details
Main Authors: Mohamad Sheriff, Nooraini, Zulkifli, Aisya Syahira, Wan Othman, Wan Nur Shahira
Format: Article
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2018
Subjects:
Social aspects. Social marketing
Sociology of knowledge
Online Access:https://ir.uitm.edu.my/id/eprint/30141/

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