Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya
Environmental concerns have increased dramatically in recent decades. Individuals have become more concerned with their purchasing behaviour and the impact on the environment. As a result, marketers tend to be more committed in responding to the needs and desires of these individuals in a more respo...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Cawangan Melaka
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30015/ |
| _version_ | 1848807389366583296 |
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| author | Yahya, Wan Kalthom |
| author_facet | Yahya, Wan Kalthom |
| author_sort | Yahya, Wan Kalthom |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Environmental concerns have increased dramatically in recent decades. Individuals have become more concerned with their purchasing behaviour and the impact on the environment. As a result, marketers tend to be more committed in responding to the needs and desires of these individuals in a more responsible manner, considering possible environmental damages that may occur. This study pursued to establish the relationship between young consumers and ecologically conscious consumer behaviour (ECCB) by analysing their green environmental concerns (EC) and government regulations (GR) variables. The scope of the study was UiTM’s students ages between 18 to 30 years old pursuing their undergraduate studies. The Statistical Package for the Social Sciences (SPSS) version 23 is applied to study the hypotheses. The results from the linear multiple regression analysis indicated that both EC and GR had a positive relationship on ECCB. Moreover, the overall results have confirmed that the government regulations have a strong direct influence on ecologically conscious consumer behaviour. Thus, the findings could offer important young consumers’ perceptions and views on environmental sustainability. |
| first_indexed | 2025-11-14T22:42:03Z |
| format | Article |
| id | uitm-30015 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:42:03Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi MARA, Cawangan Melaka |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-300152025-07-02T07:08:25Z https://ir.uitm.edu.my/id/eprint/30015/ Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya ajobss Yahya, Wan Kalthom Environmental policy Enviromental management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Environmental concerns have increased dramatically in recent decades. Individuals have become more concerned with their purchasing behaviour and the impact on the environment. As a result, marketers tend to be more committed in responding to the needs and desires of these individuals in a more responsible manner, considering possible environmental damages that may occur. This study pursued to establish the relationship between young consumers and ecologically conscious consumer behaviour (ECCB) by analysing their green environmental concerns (EC) and government regulations (GR) variables. The scope of the study was UiTM’s students ages between 18 to 30 years old pursuing their undergraduate studies. The Statistical Package for the Social Sciences (SPSS) version 23 is applied to study the hypotheses. The results from the linear multiple regression analysis indicated that both EC and GR had a positive relationship on ECCB. Moreover, the overall results have confirmed that the government regulations have a strong direct influence on ecologically conscious consumer behaviour. Thus, the findings could offer important young consumers’ perceptions and views on environmental sustainability. Universiti Teknologi MARA, Cawangan Melaka 2019-10 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30015/1/30015.pdf Yahya, Wan Kalthom (2019) Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya. (2019) Academic Journal of Business and Social Sciences (AJoBSS) <https://ir.uitm.edu.my/view/publication/Academic_Journal_of_Business_and_Social_Sciences_=28AJoBSS=29.html>, 3 (1). pp. 1-17. ISSN 2590-440X https://journal.uitm.edu.my/ojs/index.php/AJoBSS/ |
| spellingShingle | Environmental policy Enviromental management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Yahya, Wan Kalthom Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya |
| title | Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya |
| title_full | Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya |
| title_fullStr | Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya |
| title_full_unstemmed | Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya |
| title_short | Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya |
| title_sort | environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / wan kalthom yahya |
| topic | Environmental policy Enviromental management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/30015/ https://ir.uitm.edu.my/id/eprint/30015/ |