Towards delighting your customer / Hamidah Kassim

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Towards delighting your customer / Hamidah Kassim

Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value...

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Bibliographic Details
Main Author:	Kassim, Hamidah
Format:	Article
Language:	English
Published:	Perpustakaan Tun Abdul Razak, UiTM 2004
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/3/

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