Ideation in industrial design context: the importance of group process in brainstorming / Amer Shakir Zainol … [et al.]

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Ideation in industrial design context: the importance of group process in brainstorming / Amer Shakir Zainol … [et al.]

Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing production loss, popularized by Osborn, an advertising executive. The main concern in this tool is increasing creativity in an organization. This study examines two...

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Bibliographic Details
Main Authors:	Zainol, Amer Shakir, Mohd Yusof, Wan Zaiyana, Mastor, Khairul Anwar, Mohd Sanusi, Zuraidah
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Selangor 2016
Subjects:	Production management. Operations management Product engineering Product design. Industrial design
Online Access:	https://ir.uitm.edu.my/id/eprint/29768/

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