The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]

Halal certification provides assurance to the consumers particularly the Muslims that the ingredients used and the production processes are according to shariah. The urge of attention to this issue departs from the trust of Muslim consumer to the certification process itself as many fake Halal logo...

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Main Authors: Zakaria, Nor Balkish, Mohamed Yunos, Rahimah, Che Mahmood, Che Faridah, Anita, Rizqa, Said, Jamaliah
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Selangor 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/29718/
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author Zakaria, Nor Balkish
Mohamed Yunos, Rahimah
Che Mahmood, Che Faridah
Anita, Rizqa
Said, Jamaliah
author_facet Zakaria, Nor Balkish
Mohamed Yunos, Rahimah
Che Mahmood, Che Faridah
Anita, Rizqa
Said, Jamaliah
author_sort Zakaria, Nor Balkish
building UiTM Institutional Repository
collection Online Access
description Halal certification provides assurance to the consumers particularly the Muslims that the ingredients used and the production processes are according to shariah. The urge of attention to this issue departs from the trust of Muslim consumer to the certification process itself as many fake Halal logo certifications were lodged. Although, many recent studies on Halal issues, nevertheless, much left to be explored on the trustworthiness of Halal for consumers with regard to their purchasing decision. Hence, the purpose of this study is to investigate the effect of consumers’ interest, information access and spending willingness towards the trustworthiness on Halal products. Based on a survey of 167 Malaysian Muslim respondents, the results of this study reveal that trust worthiness of Halal is significantly affected by consumers’ interest on Halal products, their spending willingness and their level of education. This study contributes to the extent literature on Halal trustworthiness among related consumers.
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publishDate 2017
publisher Universiti Teknologi MARA Cawangan Selangor
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spelling uitm-297182022-07-05T06:29:12Z https://ir.uitm.edu.my/id/eprint/29718/ The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.] apmaj Zakaria, Nor Balkish Mohamed Yunos, Rahimah Che Mahmood, Che Faridah Anita, Rizqa Said, Jamaliah Food industry and trade. Halal food industry. Certification Malaysia Halal certification provides assurance to the consumers particularly the Muslims that the ingredients used and the production processes are according to shariah. The urge of attention to this issue departs from the trust of Muslim consumer to the certification process itself as many fake Halal logo certifications were lodged. Although, many recent studies on Halal issues, nevertheless, much left to be explored on the trustworthiness of Halal for consumers with regard to their purchasing decision. Hence, the purpose of this study is to investigate the effect of consumers’ interest, information access and spending willingness towards the trustworthiness on Halal products. Based on a survey of 167 Malaysian Muslim respondents, the results of this study reveal that trust worthiness of Halal is significantly affected by consumers’ interest on Halal products, their spending willingness and their level of education. This study contributes to the extent literature on Halal trustworthiness among related consumers. Universiti Teknologi MARA Cawangan Selangor 2017-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29718/1/AJ_NOR%20BALKISH%20ZAKARIA%20APMAJ%20B%2017.pdf Zakaria, Nor Balkish and Mohamed Yunos, Rahimah and Che Mahmood, Che Faridah and Anita, Rizqa and Said, Jamaliah (2017) The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]. (2017) Asia-Pacific Management Accounting Journal (APMAJ) <https://ir.uitm.edu.my/view/publication/Asia-Pacific_Management_Accounting_Journal_=28APMAJ=29.html>, 12 (2). pp. 1-18. ISSN 2550-1631 http://arionline.uitm.edu.my/ojs/index.php/APMAJ/article/view/716
spellingShingle Food industry and trade. Halal food industry. Certification
Malaysia
Zakaria, Nor Balkish
Mohamed Yunos, Rahimah
Che Mahmood, Che Faridah
Anita, Rizqa
Said, Jamaliah
The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]
title The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]
title_full The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]
title_fullStr The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]
title_full_unstemmed The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]
title_short The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]
title_sort effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / nor balkish zakaria …[et al.]
topic Food industry and trade. Halal food industry. Certification
Malaysia
url https://ir.uitm.edu.my/id/eprint/29718/
https://ir.uitm.edu.my/id/eprint/29718/