The importance of corporate image in the marketing of university postgraduate programs / Zainudin Awang.

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The importance of corporate image in the marketing of university postgraduate programs / Zainudin Awang.

The increase in the number of universities offering higher education has surpassed the increase in demand for higher education. Hence, the competition for potential customers, especially postgraduates, is very stiff. When the characteristics of service offering have become uniform, universities shou...

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Bibliographic Details
Main Author:	Awang, Zainudin
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Selangor 2010
Subjects:	Management. Industrial Management Public relations. Industrial publicity Corporate image Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/29688/

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