The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin...[et. al.]

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The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin...[et. al.]

Issues reported in the news regarding the false claims of products, particularly beauty and health products, suggest that consumers may have been misled and deceived by the claims made by the advertisements on the products. Data from a study on the print advertisements on the local complementary and...

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Bibliographic Details
Main Authors:	Ariffin, Kamisah, Razali, Azlini, Nikman, Khairunisa, Baharum, Norzie Diana, Abd Wahab, Rahimah
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Pahang 2013
Subjects:	Moral and ethical aspects Malaysia Advertising campaigns Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/29605/

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