Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti
This project is conducted underneath the project titled Packaging Development in order to Enhance the Image of Thai Traditional Herb Product "Kwang Thong - Golden Deer Brand" and Its Standard Suitable for China and International Export which focuses on the concept of having a notably unive...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Art and Design
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29543/ |
| _version_ | 1848807260232351744 |
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| author | Suchat, Ratanapat Pattanachoti, Ohm |
| author_facet | Suchat, Ratanapat Pattanachoti, Ohm |
| author_sort | Suchat, Ratanapat |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This project is conducted underneath the project titled Packaging Development in order to Enhance the Image of Thai Traditional Herb Product "Kwang Thong - Golden Deer Brand" and Its Standard Suitable for China and International Export which focuses on the concept of having a notably universal and good logo. This project has obtained a grant from the National Innovation Agency (public organization) (NIA). Therefore, in order to approach the packaging development, it has to follow the principles of design, studying examples of products in both Thai and Chinese market, analysing participant responses and conducting several testing stages until the final result presented that the objectives have been achieved. The finding also revealed that the satisfaction of overall packaging design was at the Good Level. |
| first_indexed | 2025-11-14T22:40:00Z |
| format | Article |
| id | uitm-29543 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:40:00Z |
| publishDate | 2019 |
| publisher | Faculty of Art and Design |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-295432020-04-07T07:38:46Z https://ir.uitm.edu.my/id/eprint/29543/ Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti ijad Suchat, Ratanapat Pattanachoti, Ohm Packaging Commercial art. Advertising art This project is conducted underneath the project titled Packaging Development in order to Enhance the Image of Thai Traditional Herb Product "Kwang Thong - Golden Deer Brand" and Its Standard Suitable for China and International Export which focuses on the concept of having a notably universal and good logo. This project has obtained a grant from the National Innovation Agency (public organization) (NIA). Therefore, in order to approach the packaging development, it has to follow the principles of design, studying examples of products in both Thai and Chinese market, analysing participant responses and conducting several testing stages until the final result presented that the objectives have been achieved. The finding also revealed that the satisfaction of overall packaging design was at the Good Level. Faculty of Art and Design 2019-09 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/29543/1/29543.pdf Suchat, Ratanapat and Pattanachoti, Ohm (2019) Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti. (2019) International Journal of Art and Design (IJAD) <https://ir.uitm.edu.my/view/publication/International_Journal_of_Art_and_Design_=28IJAD=29.html>, 1 (2). pp. 16-27. ISSN 2710-5776 https://melaka.uitm.edu.my/ijad/ |
| spellingShingle | Packaging Commercial art. Advertising art Suchat, Ratanapat Pattanachoti, Ohm Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti |
| title | Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti |
| title_full | Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti |
| title_fullStr | Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti |
| title_full_unstemmed | Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti |
| title_short | Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti |
| title_sort | packaging development in order to enhance image of thai traditional herb product and its standard suitable for china export / ratanapat suchat and ohm pattanachoti |
| topic | Packaging Commercial art. Advertising art |
| url | https://ir.uitm.edu.my/id/eprint/29543/ https://ir.uitm.edu.my/id/eprint/29543/ |