Relationship marketing in tourism in the era of Industry 4.0 / Murni Yusoff

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Relationship marketing in tourism in the era of Industry 4.0 / Murni Yusoff

Relationship marketing (RM) is a paradigm in marketing products and services by using the relationship as the primary tool. The RM paradigm was introduced in the 1990s has been practically implemented in the services and manufacturing industries. One of the popular services industries that implement...

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Bibliographic Details
Main Author:	Yusoff, Murni
Format:	Article
Language:	English
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2019
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/29482/

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