Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali

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Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali

The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational re...

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Bibliographic Details
Main Author:	Ghazali, Norfazlina
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Selangor 2017
Subjects:	Management. Industrial Management Public relations. Industrial publicity Corporate sponsorship
Online Access:	https://ir.uitm.edu.my/id/eprint/29426/

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