Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui.

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Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui.

The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relatio...

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Bibliographic Details
Main Authors:	Zahari, Zarila, Mohd Roslin, Rosmimah, Teo, Carol, Boon Chui
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Selangor 2016
Subjects:	TS Manufactures Production management. Operations management Control of production systems Quality control. Standards
Online Access:	https://ir.uitm.edu.my/id/eprint/29418/

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