Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui.
The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relatio...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Selangor
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29418/ |
| _version_ | 1848807227678261248 |
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| author | Zahari, Zarila Mohd Roslin, Rosmimah Teo, Carol, Boon Chui |
| author_facet | Zahari, Zarila Mohd Roslin, Rosmimah Teo, Carol, Boon Chui |
| author_sort | Zahari, Zarila |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relationships between MO and organizational performance but direct contribution of CA is still lacking in consensus. This paper reviews the literature on the influence of market orientation (MO) towards competitive advantage and the mediating effect of quality assurance in public higher education institutions (PHEIs). The reviews specify that market orientation as the marketing strategic platform is likely to achieve superior value in gaining and sustaining competitive advantage however, within the context of PHEIs such relationships are still inconclusive. Quality assurance (QA) is postulated to have a mediating effect in the suggested framework of market orientation and competitive advantage. As QA is becoming a critical factor in the knowledge-based society, this variable needs to be explored further in the context of higher education. Thus, the aim of this paper is to accumulate existing literature in the investigation of the relationship between MO and CA as well as the effect of QA towards the performance of PHEIs based on non-financial dimensions. |
| first_indexed | 2025-11-14T22:39:28Z |
| format | Article |
| id | uitm-29418 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:39:28Z |
| publishDate | 2016 |
| publisher | Universiti Teknologi MARA Cawangan Selangor |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-294182020-04-08T16:58:13Z https://ir.uitm.edu.my/id/eprint/29418/ Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. abrij Zahari, Zarila Mohd Roslin, Rosmimah Teo, Carol, Boon Chui TS Manufactures Production management. Operations management Control of production systems Quality control. Standards The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relationships between MO and organizational performance but direct contribution of CA is still lacking in consensus. This paper reviews the literature on the influence of market orientation (MO) towards competitive advantage and the mediating effect of quality assurance in public higher education institutions (PHEIs). The reviews specify that market orientation as the marketing strategic platform is likely to achieve superior value in gaining and sustaining competitive advantage however, within the context of PHEIs such relationships are still inconclusive. Quality assurance (QA) is postulated to have a mediating effect in the suggested framework of market orientation and competitive advantage. As QA is becoming a critical factor in the knowledge-based society, this variable needs to be explored further in the context of higher education. Thus, the aim of this paper is to accumulate existing literature in the investigation of the relationship between MO and CA as well as the effect of QA towards the performance of PHEIs based on non-financial dimensions. Universiti Teknologi MARA Cawangan Selangor 2016-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29418/1/AJ_ZARILA%20ZAHARI%20ABRIJ%20B%2016.pdf Zahari, Zarila and Mohd Roslin, Rosmimah and Teo, Carol, Boon Chui (2016) Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. (2016) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal.html>, 2 (2). pp. 1-9. ISSN 2462-1838 https://abrij.uitm.edu.my |
| spellingShingle | TS Manufactures Production management. Operations management Control of production systems Quality control. Standards Zahari, Zarila Mohd Roslin, Rosmimah Teo, Carol, Boon Chui Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. |
| title | Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. |
| title_full | Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. |
| title_fullStr | Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. |
| title_full_unstemmed | Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. |
| title_short | Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui. |
| title_sort | attaining competitive advantage through market orientation of public higher education institutions: mediating effect of quality assurance / zarila zahari, rosmimah mohd roslin and carol teo boon chui. |
| topic | TS Manufactures Production management. Operations management Control of production systems Quality control. Standards |
| url | https://ir.uitm.edu.my/id/eprint/29418/ https://ir.uitm.edu.my/id/eprint/29418/ |