Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]

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Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]

Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-maki...

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Bibliographic Details
Main Authors:	Muhammad, Nur Shahrulliza, Hamdan, Fairus, Norman, Helmi, Yunus, Amie Azida
Format:	Article
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2019
Subjects:	Social aspects. Social marketing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/29411/

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