Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]

Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]

Gone were the days where groceries were marketed in boring, old-school grocery stores. In Malaysia, grocery store scene is embracing the emergence of artisanal foods, foreign and locally produced, with and without halal certification as part of the marketplace and has been driven by demand among con...

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Bibliographic Details
Main Authors: Muhammad, Nur Shahrulliza, Mohd Fuad, Fareez Redza, Mohamed Thaheer, Ahmad Shazeer, Hamdan, Fairus
Format: Article
Language:English
Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2019
Subjects:
Food industry and trade. Halal food industry. Certification
Market segmentation. Target marketing
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/29405/

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