Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]
Gone were the days where groceries were marketed in boring, old-school grocery stores. In Malaysia, grocery store scene is embracing the emergence of artisanal foods, foreign and locally produced, with and without halal certification as part of the marketplace and has been driven by demand among con...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29405/ |
| _version_ | 1848807224747491328 |
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| author | Muhammad, Nur Shahrulliza Mohd Fuad, Fareez Redza Mohamed Thaheer, Ahmad Shazeer Hamdan, Fairus |
| author_facet | Muhammad, Nur Shahrulliza Mohd Fuad, Fareez Redza Mohamed Thaheer, Ahmad Shazeer Hamdan, Fairus |
| author_sort | Muhammad, Nur Shahrulliza |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Gone were the days where groceries were marketed in boring, old-school grocery stores. In Malaysia, grocery store scene is embracing the emergence of artisanal foods, foreign and locally produced, with and without halal certification as part of the marketplace and has been driven by demand among consumers for authentic, gourmet and specialized groceries. Artisanal grocery stores play a critical role in providing visitors destinations with unique groceries and in growing the food tourism industry by elevating groceries to a whole new level in which line of products available at the stores appear to be distinctive and classy. This study aimed to explore purchase intention of halal groceries by Muslim customers at artisanal grocery stores. Tested variables were Halal Awareness, Halal Certification, Promotions of Halal Products, Attitude and Religious Beliefs. Findings were derived from 100 self-administered questionnaires at two leading artisanal grocers in Malaysia located in Klang Valley. Evidently, Attitude has the most influence on Muslim customers’ intention to purchase halal groceries at these stores. |
| first_indexed | 2025-11-14T22:39:26Z |
| format | Article |
| id | uitm-29405 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:39:26Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-294052020-04-10T08:40:56Z https://ir.uitm.edu.my/id/eprint/29405/ Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.] abrij Muhammad, Nur Shahrulliza Mohd Fuad, Fareez Redza Mohamed Thaheer, Ahmad Shazeer Hamdan, Fairus Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Purchasing. Selling. Sales personnel. Sales executives Gone were the days where groceries were marketed in boring, old-school grocery stores. In Malaysia, grocery store scene is embracing the emergence of artisanal foods, foreign and locally produced, with and without halal certification as part of the marketplace and has been driven by demand among consumers for authentic, gourmet and specialized groceries. Artisanal grocery stores play a critical role in providing visitors destinations with unique groceries and in growing the food tourism industry by elevating groceries to a whole new level in which line of products available at the stores appear to be distinctive and classy. This study aimed to explore purchase intention of halal groceries by Muslim customers at artisanal grocery stores. Tested variables were Halal Awareness, Halal Certification, Promotions of Halal Products, Attitude and Religious Beliefs. Findings were derived from 100 self-administered questionnaires at two leading artisanal grocers in Malaysia located in Klang Valley. Evidently, Attitude has the most influence on Muslim customers’ intention to purchase halal groceries at these stores. Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2019 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29405/1/29405.pdf Muhammad, Nur Shahrulliza and Mohd Fuad, Fareez Redza and Mohamed Thaheer, Ahmad Shazeer and Hamdan, Fairus (2019) Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]. (2019) Advances in Business Research International Journal (ABRIJ) <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal_=28ABRIJ=29.html>, 5 (3). pp. 47-59. ISSN 2462-1838 https://abrij.uitm.edu.my |
| spellingShingle | Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Purchasing. Selling. Sales personnel. Sales executives Muhammad, Nur Shahrulliza Mohd Fuad, Fareez Redza Mohamed Thaheer, Ahmad Shazeer Hamdan, Fairus Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.] |
| title | Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.] |
| title_full | Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.] |
| title_fullStr | Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.] |
| title_full_unstemmed | Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.] |
| title_short | Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.] |
| title_sort | exploring halal groceries purchase intention of muslim customers at artisanal grocery stores / nur shahrulliza muhammad … [et al.] |
| topic | Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/29405/ https://ir.uitm.edu.my/id/eprint/29405/ |