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The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.

Competition in the cosmetic industries is stiff as more industrial players are striving to capture the market in Malaysia. Cosmetics play a crucial role in addressing image or presentation to others. There is a dearth of information concerning consumers’ perception of the Malaysian Cosmetic Brand (M...

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Bibliographic Details
Main Authors:	Abd Aziz, Norzalita, Ngah, Hafaz
Format:	Article
Language:	English
Published:	Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA 2019
Subjects:	Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/29369/

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