The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam
This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The fi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29358/ |
| _version_ | 1848807214060404736 |
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| author | Ashton, Ann Suwaree Limisariyapong, Suchawadee Islam, Rasmee |
| author_facet | Ashton, Ann Suwaree Limisariyapong, Suchawadee Islam, Rasmee |
| author_sort | Ashton, Ann Suwaree |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and conditional, influence tourist satisfaction and intention to revisit the destination. This study provides insight knowledge for both academic and managerial contributions. For the academic part, this study offers foundation knowledge on perceived value toward cultural tourism development theory. In terms of managerial contribution, the findings of this study are useful for several stakeholders, such as the outcome can help local authorities and communities develop destinations by adding value. Notably, the most effective way to promote a cultural tourism destination is best done through online marketing and by having influential community leaders. |
| first_indexed | 2025-11-14T22:39:15Z |
| format | Article |
| id | uitm-29358 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:39:15Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi Mara Cawangan Pulau Pinang |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-293582025-07-17T07:51:38Z https://ir.uitm.edu.my/id/eprint/29358/ The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam ejssh Ashton, Ann Suwaree Limisariyapong, Suchawadee Islam, Rasmee Travel and state. Tourism Research Quantitative research This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and conditional, influence tourist satisfaction and intention to revisit the destination. This study provides insight knowledge for both academic and managerial contributions. For the academic part, this study offers foundation knowledge on perceived value toward cultural tourism development theory. In terms of managerial contribution, the findings of this study are useful for several stakeholders, such as the outcome can help local authorities and communities develop destinations by adding value. Notably, the most effective way to promote a cultural tourism destination is best done through online marketing and by having influential community leaders. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29358/1/29358.pdf Ashton, Ann Suwaree and Limisariyapong, Suchawadee and Islam, Rasmee (2020) The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam. (2020) ESTEEM Journal of Social Sciences and Humanities <https://ir.uitm.edu.my/view/publication/ESTEEM_Journal_of_Social_Sciences_and_Humanities.html>, 4 (SI Jan): 26. pp. 243-252. ISSN 2600-7274 https://ejssh.uitm.edu.my/ |
| spellingShingle | Travel and state. Tourism Research Quantitative research Ashton, Ann Suwaree Limisariyapong, Suchawadee Islam, Rasmee The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam |
| title | The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam |
| title_full | The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam |
| title_fullStr | The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam |
| title_full_unstemmed | The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam |
| title_short | The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam |
| title_sort | development of value perception toward cultural tourism destination: a northeast thailand case study / ann suwaree ashton, suchawadee limisariyapong and rasmee islam |
| topic | Travel and state. Tourism Research Quantitative research |
| url | https://ir.uitm.edu.my/id/eprint/29358/ https://ir.uitm.edu.my/id/eprint/29358/ |