Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong
This paper aims to investigate the linkages between motivation factors, job satisfaction and employee commitment in a low-cost airlines company. A quantitative approach was employed using a random survey questionnaire to collect data from low-cost airline ground staff. A total of 400 samples were re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29356/ |
| _version_ | 1848807213499416576 |
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| author | Islam, Rasmee Ashton, Ann Suwaree Ngelambong, Anderson |
| author_facet | Islam, Rasmee Ashton, Ann Suwaree Ngelambong, Anderson |
| author_sort | Islam, Rasmee |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This paper aims to investigate the linkages between motivation factors, job satisfaction and employee commitment in a low-cost airlines company. A quantitative approach was employed using a random survey questionnaire to collect data from low-cost airline ground staff. A total of 400 samples were received, and multiple regression with the stepwise method was used to perform a study on the relationship between variables. The results revealed that intrinsic motivation was positively related to job satisfaction, of which the most influencing factors were recognition, work itself, advancement and responsibility. Secondly, the extrinsic motivation factors (salary, technical supervision, working conditions, company policy and administration, and job security) were found to be related to job satisfaction. Furthermore, the study found that job satisfaction was related to employee commitment to work in a low-cost carrier company. The study suggested that the organization should focus on improving staff job satisfaction as it helps them to be committed to the airline organization. Several academic and managerial contributions are put forward, and future research is also recommended at the end of the paper. |
| first_indexed | 2025-11-14T22:39:15Z |
| format | Article |
| id | uitm-29356 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:39:15Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi Mara Cawangan Pulau Pinang |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-293562025-07-17T07:47:23Z https://ir.uitm.edu.my/id/eprint/29356/ Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong ejssh Islam, Rasmee Ashton, Ann Suwaree Ngelambong, Anderson H Social Sciences (General) Research Methodology This paper aims to investigate the linkages between motivation factors, job satisfaction and employee commitment in a low-cost airlines company. A quantitative approach was employed using a random survey questionnaire to collect data from low-cost airline ground staff. A total of 400 samples were received, and multiple regression with the stepwise method was used to perform a study on the relationship between variables. The results revealed that intrinsic motivation was positively related to job satisfaction, of which the most influencing factors were recognition, work itself, advancement and responsibility. Secondly, the extrinsic motivation factors (salary, technical supervision, working conditions, company policy and administration, and job security) were found to be related to job satisfaction. Furthermore, the study found that job satisfaction was related to employee commitment to work in a low-cost carrier company. The study suggested that the organization should focus on improving staff job satisfaction as it helps them to be committed to the airline organization. Several academic and managerial contributions are put forward, and future research is also recommended at the end of the paper. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29356/1/29356.pdf Islam, Rasmee and Ashton, Ann Suwaree and Ngelambong, Anderson (2020) Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong. (2020) ESTEEM Journal of Social Sciences and Humanities <https://ir.uitm.edu.my/view/publication/ESTEEM_Journal_of_Social_Sciences_and_Humanities.html>, 4 (SI Jan): 25. pp. 231-242. ISSN 2600-7274 https://ejssh.uitm.edu.my/ |
| spellingShingle | H Social Sciences (General) Research Methodology Islam, Rasmee Ashton, Ann Suwaree Ngelambong, Anderson Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong |
| title | Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong |
| title_full | Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong |
| title_fullStr | Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong |
| title_full_unstemmed | Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong |
| title_short | Commited to flying high in the low-cost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong |
| title_sort | commited to flying high in the low-cost airline industry? an extrinsic and intrinsic motivation approach / rasmee islam, ann suwaree ashton and anderson ngelambong |
| topic | H Social Sciences (General) Research Methodology |
| url | https://ir.uitm.edu.my/id/eprint/29356/ https://ir.uitm.edu.my/id/eprint/29356/ |