Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.

Islamic tourism has gained popularity among tourists and a huge potential for Malaysia to explore in the tourism industry. Muslims travelers are inclined to adhere to Islamic teachings which may, directly and indirectly, impact their decisions concerning leisure and travel plans. This study aims to...

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Main Author: Mahdzar, Mazlina
Format: Article
Language:English
Published: Universit Teknologi MARA Cawangan Selangor 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/29338/
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author Mahdzar, Mazlina
author_facet Mahdzar, Mazlina
author_sort Mahdzar, Mazlina
building UiTM Institutional Repository
collection Online Access
description Islamic tourism has gained popularity among tourists and a huge potential for Malaysia to explore in the tourism industry. Muslims travelers are inclined to adhere to Islamic teachings which may, directly and indirectly, impact their decisions concerning leisure and travel plans. This study aims to examine the relationship linking tourists' memorable tourism experience attributes and their revisit intentions to Islamic tourism destination. Using convenience sampling, a total of 384 survey questionnaires were distributed to respondents visiting Islamic tourism attractions in Shah Alam and were used for data analysis. Regression results revealed that three Memorable Tourism Experience attributes have significant relationships with tourists’ revisit intention. These include hedonism experience, meaningfulness experience and social interaction. Of these three attributes, hedonism proved to have the most significant impact on tourists’ revisit intentions
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spelling uitm-293382025-05-09T11:14:04Z https://ir.uitm.edu.my/id/eprint/29338/ Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar. jeeir Mahdzar, Mazlina Travel and the state. Tourism Malaysia Islamic tourism has gained popularity among tourists and a huge potential for Malaysia to explore in the tourism industry. Muslims travelers are inclined to adhere to Islamic teachings which may, directly and indirectly, impact their decisions concerning leisure and travel plans. This study aims to examine the relationship linking tourists' memorable tourism experience attributes and their revisit intentions to Islamic tourism destination. Using convenience sampling, a total of 384 survey questionnaires were distributed to respondents visiting Islamic tourism attractions in Shah Alam and were used for data analysis. Regression results revealed that three Memorable Tourism Experience attributes have significant relationships with tourists’ revisit intention. These include hedonism experience, meaningfulness experience and social interaction. Of these three attributes, hedonism proved to have the most significant impact on tourists’ revisit intentions Universit Teknologi MARA Cawangan Selangor 2019-01-31 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29338/1/AJ_MAZLINA%20MAHDZAR%20JEEIR%20B%2019.pdf Mahdzar, Mazlina (2019) Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar. (2019) Journal of Emerging Economies and Islamic Research (JEEIR) <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research_=28JEEIR=29.html>, 7 (1): 4. pp. 37-44. ISSN 2289-2559 https://journal.uitm.edu.my/ojs/index.php/JEEIR/
spellingShingle Travel and the state. Tourism
Malaysia
Mahdzar, Mazlina
Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.
title Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.
title_full Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.
title_fullStr Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.
title_full_unstemmed Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.
title_short Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.
title_sort tourists’ perception on memorable tourism experience towards their revisit intentions to islamic tourism destination in shah alam, selangor / mazlina mahdzar.
topic Travel and the state. Tourism
Malaysia
url https://ir.uitm.edu.my/id/eprint/29338/
https://ir.uitm.edu.my/id/eprint/29338/