The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari ... [et al.]

The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari ... [et al.]

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive fe...

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Bibliographic Details
Main Authors: Bahari, Khairil Anuar, Che Azmi, Muhammad Nuruddin, Mohd Kamal, Saiful Bahri, Zainol, Noorliza, Mahat, Fadhlina, Abdullah, Dahlan
Format: Article
Language:English
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:
Research
Methodology
TX Home economics
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Reservation systems
Online Access:https://ir.uitm.edu.my/id/eprint/29326/

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