Enhancing customer service experience through customer involvement and familiarity in Malaysian public universities / Mazlina Mamat ...[et al.]

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Enhancing customer service experience through customer involvement and familiarity in Malaysian public universities / Mazlina Mamat ...[et al.]

Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today’s higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) isentrusted to meet the n...

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Bibliographic Details
Main Authors:	Mamat, Mazlina, Mat Nawi, Farahiyah Akmal, Nik Abdul Latif, Nik Kamaruzaman, Abu Bakar, Hatinah
Format:	Article
Language:	English
Published:	Unit Penerbitan Universiti Teknologi MARA, Kelantan 2016
Subjects:	Higher Education Institutions of higher education
Online Access:	https://ir.uitm.edu.my/id/eprint/29303/

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