Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]

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Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]

This study on communicative effects of health visual messages on cigarettes packaging towards smokers is aimed at identifying the functions of visual communication of health message towards smokers on the danger of smoking. The new and aggressive strategy of displaying chronic diseases images on cig...

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Bibliographic Details
Main Authors:	Mohamad Kamal, Rusydi, Abdullah, Muhammad Hakimi Tew, Ridzuan, Abdul Rauf, Jafri, Fakrulnizam, Jaapar, Iqbal
Format:	Article
Language:	English
Published:	Faculty of Communication & Media Studies 2018
Subjects:	Communication in management. Communication in organizations. Communication of information Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/29232/

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