Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George

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Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George

The digital era is known for technological breakthroughs in knowledge exchange through portable computing devices that include android and iOS smart phones. These gadgets, which have become a necessity for many, offer numerous advertising opportunities for companies to reach a wide pool of potential...

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Bibliographic Details
Main Authors:	Hashim, Nor Hazlina, Md Kassim, Normalini, George, Roshni Ann
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Pahang 2017
Subjects:	HF Commerce Branding (Marketing) Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/29215/

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