The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor

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The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor

This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionized the relationship between cons...

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Bibliographic Details
Main Authors:	Kheen, Shirley Law, Mohd Noor, Mohd Nazri
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA 2021
Subjects:	Social aspects. Social marketing Market segmentation. Target marketing Pricing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/2920/

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