Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui

A lot of effort has been made to increase students’ interest in entrepreneurship in Malaysian higher learning institutions. As a result, students are more confident to manage their own business with the help and support from university which provides various entrepreneurship programme. Therefore, Fa...

Full description

Bibliographic Details
Main Authors: Mohd Zaki, Suhanom, Tajuddin, Norulhuda, Asmui, Mas'udah
Format: Article
Language:English
Published: Unit Penerbitan Universiti (JAPENA) 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/29181/
_version_ 1848807173227806720
author Mohd Zaki, Suhanom
Tajuddin, Norulhuda
Asmui, Mas'udah
author_facet Mohd Zaki, Suhanom
Tajuddin, Norulhuda
Asmui, Mas'udah
author_sort Mohd Zaki, Suhanom
building UiTM Institutional Repository
collection Online Access
description A lot of effort has been made to increase students’ interest in entrepreneurship in Malaysian higher learning institutions. As a result, students are more confident to manage their own business with the help and support from university which provides various entrepreneurship programme. Therefore, Faculty of Business Management of Universiti Teknologi Mara (UiTM) Pahang held an event called ‘Business Day’for students who were enrolled in Creative and Critical Thinking course (MGT315). During the event, students were divided into a few groups and asked to sell various items in one day. Through this event, students were given exposure on how to manage business which included marketing, choosing products and financial management. A small portion of the profit made was donated to Projek Iqra’. This paper aims to study students’ attitudes and perceptions on ‘Business Day’. All students enrolled in MGT315 were involved as respondents and a set of questionnaire which was specially tailored for the study was used as a research instrument. Simple statistics study was used to explain students’ attitudes and perceptions on the event. Results show that students were already interested in entrepreneurship and their interest grew after the event. Findings also show that ‘Business Day’ managed to increase students’ level of confidence and change their perception to choose entrepreneurship as a career in future.
first_indexed 2025-11-14T22:38:37Z
format Article
id uitm-29181
institution Universiti Teknologi MARA
institution_category Local University
language English
last_indexed 2025-11-14T22:38:37Z
publishDate 2016
publisher Unit Penerbitan Universiti (JAPENA)
recordtype eprints
repository_type Digital Repository
spelling uitm-291812024-07-25T03:16:47Z https://ir.uitm.edu.my/id/eprint/29181/ Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui gadingss Mohd Zaki, Suhanom Tajuddin, Norulhuda Asmui, Mas'udah HD Industries. Land use. Labor Small business. Medium-sized business Cooperative societies A lot of effort has been made to increase students’ interest in entrepreneurship in Malaysian higher learning institutions. As a result, students are more confident to manage their own business with the help and support from university which provides various entrepreneurship programme. Therefore, Faculty of Business Management of Universiti Teknologi Mara (UiTM) Pahang held an event called ‘Business Day’for students who were enrolled in Creative and Critical Thinking course (MGT315). During the event, students were divided into a few groups and asked to sell various items in one day. Through this event, students were given exposure on how to manage business which included marketing, choosing products and financial management. A small portion of the profit made was donated to Projek Iqra’. This paper aims to study students’ attitudes and perceptions on ‘Business Day’. All students enrolled in MGT315 were involved as respondents and a set of questionnaire which was specially tailored for the study was used as a research instrument. Simple statistics study was used to explain students’ attitudes and perceptions on the event. Results show that students were already interested in entrepreneurship and their interest grew after the event. Findings also show that ‘Business Day’ managed to increase students’ level of confidence and change their perception to choose entrepreneurship as a career in future. Unit Penerbitan Universiti (JAPENA) 2016 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29181/1/29181.pdf Mohd Zaki, Suhanom and Tajuddin, Norulhuda and Asmui, Mas'udah (2016) Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui. (2016) Gading Journal For the Social Sciences <https://ir.uitm.edu.my/view/publication/Gading_Journal_For_the_Social_Sciences.html>, 1 (2). ISSN 2600-7568 https://gadingssuitm.com/
spellingShingle HD Industries. Land use. Labor
Small business. Medium-sized business
Cooperative societies
Mohd Zaki, Suhanom
Tajuddin, Norulhuda
Asmui, Mas'udah
Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui
title Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui
title_full Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui
title_fullStr Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui
title_full_unstemmed Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui
title_short Students’ interest in entrepreneurship: A case study of ‘Business Day’/ Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui
title_sort students’ interest in entrepreneurship: a case study of ‘business day’/ suhanom mohd zaki, norulhuda tajuddin and mas'udah asmui
topic HD Industries. Land use. Labor
Small business. Medium-sized business
Cooperative societies
url https://ir.uitm.edu.my/id/eprint/29181/
https://ir.uitm.edu.my/id/eprint/29181/