Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.]

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Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.]

Meeting, Incentive, Convention, and Exposition (MICE) industry is essential to the country as it directly benefits entrepreneurs in the tourism sector and contributes to improving the local economy. The MICE industry benefits the host city through economic growth, as well as providing greater touris...

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Bibliographic Details
Main Authors:	Anas, Muhammad Saufi, Maddiah, Nurul Amirah, Noor Eizamly, Nurin Uzma Eizzaty, Sulaiman, Nadiahtul Aisyah, Wee, Hassnah
Format:	Article
Language:	English
Published:	Faculti of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020
Subjects:	Small business. Medium-sized business Malaysia Business analysts Service industries
Online Access:	https://ir.uitm.edu.my/id/eprint/29153/

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