Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.]
Meeting, Incentive, Convention, and Exposition (MICE) industry is essential to the country as it directly benefits entrepreneurs in the tourism sector and contributes to improving the local economy. The MICE industry benefits the host city through economic growth, as well as providing greater touris...
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| Format: | Article |
| Language: | English |
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Faculti of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29153/ |
| _version_ | 1848807167255117824 |
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| author | Anas, Muhammad Saufi Maddiah, Nurul Amirah Noor Eizamly, Nurin Uzma Eizzaty Sulaiman, Nadiahtul Aisyah Wee, Hassnah |
| author_facet | Anas, Muhammad Saufi Maddiah, Nurul Amirah Noor Eizamly, Nurin Uzma Eizzaty Sulaiman, Nadiahtul Aisyah Wee, Hassnah |
| author_sort | Anas, Muhammad Saufi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Meeting, Incentive, Convention, and Exposition (MICE) industry is essential to the country as it directly benefits entrepreneurs in the tourism sector and contributes to improving the local economy. The MICE industry benefits the host city through economic growth, as well as providing greater tourism excellence to the city. However, there is limited literature on the identification of critical success factors that play important roles to the success of MICE event industry. Therefore, it is essential to explore the strategies driven by the industry by conducting a systematic literature review from existing literature and outline key success factors of MICE industry as well as highlighting the similarities of the findings on this topic. The crucial aspects investigated in the research are business travelers’ motivation, perception on MICE industry, motivation attending MICE event, key performance indicator, MICE attendees’ satisfaction, marketing strategies, technological trends, and challenges faced by the industry. Systematic literature was conducted based on recommended procedures by searching multiple databases, data synthesis, and analysis. A total of 39 publications comprising full-text research papers published within ten years (2008-2018) were identified for the review. The findings of this systematic review are useful for empirical studies investigate the sustainability strategies of MICE industry such as driving forces influencing the success of the industry, key performance indicators, and challenges.
Journal |
| first_indexed | 2025-11-14T22:38:31Z |
| format | Article |
| id | uitm-29153 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:38:31Z |
| publishDate | 2020 |
| publisher | Faculti of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-291532020-04-06T05:04:20Z https://ir.uitm.edu.my/id/eprint/29153/ Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.] jthca Anas, Muhammad Saufi Maddiah, Nurul Amirah Noor Eizamly, Nurin Uzma Eizzaty Sulaiman, Nadiahtul Aisyah Wee, Hassnah Small business. Medium-sized business Malaysia Business analysts Service industries Meeting, Incentive, Convention, and Exposition (MICE) industry is essential to the country as it directly benefits entrepreneurs in the tourism sector and contributes to improving the local economy. The MICE industry benefits the host city through economic growth, as well as providing greater tourism excellence to the city. However, there is limited literature on the identification of critical success factors that play important roles to the success of MICE event industry. Therefore, it is essential to explore the strategies driven by the industry by conducting a systematic literature review from existing literature and outline key success factors of MICE industry as well as highlighting the similarities of the findings on this topic. The crucial aspects investigated in the research are business travelers’ motivation, perception on MICE industry, motivation attending MICE event, key performance indicator, MICE attendees’ satisfaction, marketing strategies, technological trends, and challenges faced by the industry. Systematic literature was conducted based on recommended procedures by searching multiple databases, data synthesis, and analysis. A total of 39 publications comprising full-text research papers published within ten years (2008-2018) were identified for the review. The findings of this systematic review are useful for empirical studies investigate the sustainability strategies of MICE industry such as driving forces influencing the success of the industry, key performance indicators, and challenges. Journal Faculti of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020-02-29 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29153/1/AJ_MUHAMMAD%20SAUFI%20ANAS%20JTHCA%20B%2019.pdf Anas, Muhammad Saufi and Maddiah, Nurul Amirah and Noor Eizamly, Nurin Uzma Eizzaty and Sulaiman, Nadiahtul Aisyah and Wee, Hassnah (2020) Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 12 (1). pp. 1-34. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Small business. Medium-sized business Malaysia Business analysts Service industries Anas, Muhammad Saufi Maddiah, Nurul Amirah Noor Eizamly, Nurin Uzma Eizzaty Sulaiman, Nadiahtul Aisyah Wee, Hassnah Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.] |
| title | Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.] |
| title_full | Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.] |
| title_fullStr | Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.] |
| title_full_unstemmed | Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.] |
| title_short | Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.] |
| title_sort | key success factors toward mice industry: a systematic literature review / muhammad saufi anas ... [et al.] |
| topic | Small business. Medium-sized business Malaysia Business analysts Service industries |
| url | https://ir.uitm.edu.my/id/eprint/29153/ https://ir.uitm.edu.my/id/eprint/29153/ |