An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt

QR Code

An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt

The e-commerce market of the world is growing at a very fast rate. High internet access rate, increased smart-phone users’ rate, growing mobile internet users’ rate, reduced smart-phone cost and added internet speed has enabled online shopping too much user-friendly and easier in recent years. The p...

Full description

Bibliographic Details
Main Author:	Bhatt, Sonia
Format:	Article
Language:	English
Published:	Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA (UiTM) Shah Alam 2019
Subjects:	Telemarketing. Internet marketing Market segmentation. Target marketing Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/29147/

Similar Items

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
by: Md. Ab. Malik, Ariff, et al.
Published: (2018)

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
by: Anwar, Muhammad Hilmi
Published: (2018)

Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin
by: Mahyudin, Anis Syahirah
Published: (2016)

Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon
by: Md Zaidon, Faizzatul
Published: (2016)

A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah
by: Amir Hamzah, Mohd Reeza
Published: (2014)

The effectiveness of internet marketing towards real estate in Malaysia / Muhammad Farid Omardin
by: Omardin, Muhammad Farid
Published: (2010)

Consumers’ adoption of mobile payment: comparison between China and Malaysia / S-C Chuah …[et al.]
by: S-C, Chuah, et al.
Published: (2019)

Pengaruh media sosial (instafamous) dalam mewarwarkan sesuatu produk atau acara majlis dengan menggunakan teknik pemasaran viral / Nurain Fatin Abdul Rasid
by: Abdul Rasid, Nurain Fatin
Published: (2017)

Pengiklanan internet dalam program Jom Kurus 1 Malaysia / Nasruddin Jamil
by: Jamil, Nasruddin
Published: (2017)

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]
by: Kamaludin, Nuratirah, et al.
Published: (2020)

Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]
by: Hassan, Nur Balqish, et al.
Published: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
by: Mohd Yusof, Nuraini
Published: (2008)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
by: Zulkifly, Zalifah
Published: (2004)

Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]
by: Said, Jamaliah, et al.
Published: (2016)

Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
by: Ramli, Abd Rasyid, et al.
Published: (2010)

The influence of online sales and purchases among diploma students in Puncak Alam : a study on part 1 and part 5 of ACIS students / Zafirah Ab Malek
by: Ab Malek, Zafirah
Published: (2018)

Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi
by: Ahmad Basir, Ahmad Najmi, et al.
Published: (2020)

Laman web butik Radzuan Radziwill / Juriah Jalalus Shuti
by: Jalalus Shuti, Juriah
Published: (2001)

The effectiveness of telemarketing in promoting streamyx package / Nurulhuda Ramli
by: Ramli, Nurulhuda
Published: (2011)

Credibility on the web: a study of the credibility of consumer information on Malaysian e-commerce websites / Dr. Kiranjit Kaur …[et al.]
by: Kaur, Kiranjit (Dr.), et al.
Published: (2004)

The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]
by: Sahak, Siti Zaleha, et al.
Published: (2018)

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
by: Mahamad Rabaai, Azilahani
Published: (2009)

The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman
by: Norman, Norsyakira
Published: (2009)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
by: Abdul Ghani, Wan Soraya, et al.
Published: (2020)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
by: Fhidzon, Mohammad Raffi, et al.
Published: (2019)

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]
by: Ameera, Neesa, et al.
Published: (2019)

The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh
by: Maaseh, Nor Ezlin
Published: (2014)

The concept of Hiyal in e-commerce : understanding of villagers in Kampung Bintang, Temerloh, Pahang Darul Makmur / Muhammad Shafiq Arzahar
by: Arzahar, Muhammad Shafiq
Published: (2018)

Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
by: Zainudin, Abd Hadi
Published: (2010)

Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam
by: Mohd Azam, Nor Aina Kamilah
Published: (2011)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
by: Ismail, Azizah
Published: (2012)

Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad.
by: Ahmad, Noryati
Published: (2016)

A study on the concept of online business from the Islamic perspective / Nur Affza Abd Malek
by: Abd Malek, Nur Affza
Published: (2017)

An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
by: Kaur, Kiranjit (Associate Professor Dr), et al.
Published: (2005)

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]
by: Mohammed Salim, Neesa Ameera, et al.
Published: (2020)

Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
by: Abdul Talib, Salim, et al.
Published: (2009)

Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri
by: Mohd Zamri, Muhammad Fadris
Published: (2018)

Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
by: Khamarudin, Munirah, et al.
Published: (2019)

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
by: Analiz, Aiman Zarif
Published: (2010)